Do you face any of the following challenges with your customer information?
- Duplicate customer records
- Outdated customer addresses
- Issues matching internal and external datasets to your customer master
- Lack of clean, standardized customer information
- Inconsistencies and errors in sales reports
Master Data Management (MDM) comprises a set of processes and tools that consistently defines and manages the data entities of an organization. It is a foundational enterprise level asset that has long term embedded value. Bell Canyon has deep expertise in this area specifically as it relates to managing pharmaceutical customer information and we are able to solve the challenges organizations face with their customer master data.
Bell Canyon’s MDM solution effectively addresses the following key components for managing customer master data:
When multiple, high quality internal and external customer data sources are integrated into your master data management system, the result is a more robust output with improved matching and a more accurate customer base (Customer Master).